15 years experience in Market Research, Advertising and Brand Marketing. 6 years with The Nielsen Company in Sri Lanka and 4 years with The Nielsen Company in Australia. During the 2004 to 2006 period Atheek was Director Business Development and Client Servicing at Nielsen Sri Lanka and was part of The Nielsen Sri Lanka Executive Committee. In 2006 Atheek moved to Australia to lead an account team which included Australia’s largest MR client. In 2008 Atheek was appointed as Director GBS Client Servicing for the Pacific Region and as Director GBS Client Servicing for Customized Research Asia Pacific and Middle East. During the 2008 to 2010 period as Director GBS Client Servicing Atheek was part of the Pacific Executive Committee and also part of the Asia Pacific and Middle East GBS Regional Leadership Team.
Prior to rejoining The Nielsen Company in 2004 Atheek functioned as Strategic Planning and Business Development Manager at Lowe Lintas Advertising, Hutchison Telecom and John Keells (Gordon Frazer) over a 5 year period.
Holds a degree in Economics from the University of Colombo.
Over 20 years extensive experience in Operations, Client Servicing, Consultancy, Administration & Project Management. 5 years experience as the head of customized operations at The Nielsen Company Lanka Ltd. 9 years experience in Research International as a consultant. 6 years experience in Sri Lanka Business Development Centre in corporate and public affairs. 7 years experience in National Development Trust Fund in promotion and field support. Over 1 year experience in Finnish International Development Agency (FINNIDA) as a Research Assistant.
Hold a Masters of Arts in Sociology together with an Honors Bachelor of Arts degree in Sociology and Diploma in Psychology.